Exploration the Role of Proactive Strategy in Green Healthcare Supply Chain to Achieving Social Sustainability in Malaysia

Abstract

This research aims to discover the proactive strategy through green healthcare supply chain that contribute to social sustainability of Malaysia's healthcare industries. This research was carefully explored, evaluated, and described in depth from the viewpoints of numerous of literature. Additionally, it investigates and clarified the qualitative information gathered from Malaysia's healthcare sector. This research is one of the among research to identify and conceptually discuss the use of green healthcare supply chain practices that contribute to the social sustainability of Malaysia's healthcare industries. This research is also the first research effort to discover a proactive strategy for green healthcare supply chains in a single setting in a developing country. The objective of this research is to explored the corporate reputation as a proactive strategy through green healthcare supply chain that impact to social sustainability. It also contributed to one of the pillars of sustainable development in Malaysian private hospitals. The research findings enlighten the view on green healthcare supply chain practices. Besides, it also contributes to researchers, the existing corpus of knowledge and a promise to expand the research stream on proactive strategy, corporate reputation, green healthcare supply chain and social sustainability. The empirical findings suggest corporate reputation by green healthcare supply chain initiatives to practitioners to obtain social sustainability in Malaysia's healthcare industries.