Factors Affecting Lecturer’s Acceptance Of Social Media Platforms For Educational Purposes

Abstract

This research paper presents factors affecting lecturer’s acceptance of social media platforms for educational 
purposes. The purpose of this study was to identify the factors influencing the lecturer’s acceptance of social 
media platforms for educational purposes. In this study, about 28 respondents were selected to answer the 
questionnaires. In order to collect the data for this study, a questionnaire was distributed and a link to the Google 
Form was distributed using WhatsApp. The independent T-test and multiple linear regression were applied in this 
study. Based on the independent T-test results, it was indicated that there was no statistically significant difference 
in lecturer’s acceptance of social media platforms for educational purposes between genders. Finally, through 
multiple linear regression, the variable perceived usefulness was significant in determining the lecturer’s 
acceptance of social media platforms for educational purposes. It is recommended to provide guidance to lecturers 
on how to carefully integrate social media into their lesson plans in order to improve student involvement and 
academic results.